The North Face - Global Campaign
A global campaign for The North Face trail running 2026 new collection.
Heart of Rock — Mathieu Blanchard
PROJECT DESCRIPTIONIn 2026, The North Face brought us on to produce their global Climb & Run campaign — the brand's Spring/Summer push at the intersection of climbing and trail running.
A global campaign means a global framework: multiple formats, multiple markets, one visual language holding it all together. The films below are the campaign as shipped.
How we built it — what it takes to deliver a worldwide campaign as an independent director — is in the full case study below.
