The North Face - Global Campaign

The North Face gave me their footage, a rough direction and full creative trust. I turned it into their global Spring/Summer campaign: creative direction, edit, color, and sound with one composer.

The direction came from the products. They were built with athletes, not just tested by them. So no talking heads and no product demos. Just athletes, real terrain, and the gear they helped create.

The films are below.

The full case study below shows how it was made:

[ View the complete case study → ]