SALOMON

HOW I HELPED SALOMON BOOST ENGAGEMENT THROUGH SOCIAL MEDIA EDITING & EVENT COVERAGE

Case Study:
Social Media Content & Event Coverage for Salomon

Client: Salomon
Service: Social Media Content Editing & Filming

THE CHALLENGE

Salomon’s Social Media Bottleneck

Salomon’s social media team often receives raw footage from internal teams, athletes, or leftovers from campaigns—trail runs, ski shots, behind-the-scenes clips. The content is real and authentic, but it is rarely ready to publish. Each piece needs careful editing to align with the brand’s visual identity and speak to their audience in a way that drives engagement and strengthens the brand’s narrative.

On top of this, content needs to be produced quickly and within tight deadlines. Waiting on long agency workflows or giving creative direction from scratch isn’t always an option. The team needed a solution that was fast, reliable, and understood their world, without compromising on quality or creativity.

That was the exact problem Salomon faced.

With pressure to stay relevant in a fast-moving digital space, Salomon needed a creative partner who could:

  • Understand the essence of their brand and audience

  • Cut through the noise with polished, high-performing edits

  • Guide their teams through pre-production

  • Deliver quickly and reliably — without compromising on quality

  • Propose fresh and new concepts for their social media channel

MY ROLE

Creative Social Editing Partner

As a creative social editing partner, I help Salomon:

  • Edit content in line with campaign tone + sport energy

  • Provide pre-shoot guidance so even internal footage works

  • Deliver on-brand, on-time reels, stories, LinkedIn edits

  • Propose fresh and new conceps

  • Shoot when needed


I bring not only the technical skills required for high-quality editing but also an in-depth understanding of the sports and the challenges of social media that drive Salomon’s brand (as I practice with deep passion, most sports I film and edit).

MY PROCESS

How it works

All Salomon’s team needs to do is send over the raw footages — from events, athletes, or internal shoots. From there, I handle everything: selection, story, editing, color, sound, and motion. No micromanagement needed.

Here’s how it flows:

1. Drop Footage
I review everything you send and choose the strongest moments for a tight, engaging narrative.

2. On-Brand, From the Start
If needed, I provide pre-shoot guidance and simple SOPs so even internally captured footage aligns with Salomon’s visual identity.

3. Full Creative Edit
I handle the full post-production stack — editing, color grading, music, sound design — to turn raw clips into polished, ready-to-post social content that feels premium and fast-paced.

4. Fast Delivery
First version is typically ready in 48–72 hours.

In addition, I help Salomon cover events & campaigns, ensuring that the content from those moments can be rapidly edited and shared with their audience.
[Event Coverage Case Study]

SOME KEY METRICS

+15% Engagement

A few key tangible numbers that show how this approach made a measurable difference on Salomon’s social platforms:

  • +15% Engagement | +15% Reach | +10% Views

    After refining one of Salomon’s recurring content formats in 2025, the final reel outperformed the brand’s benchmarks from the previous quarter.

  • Top 2 Performing Posts of 2024

    A new reel concept I pitched and edited became Salomon’s most engaging content of the year:

    • 50K+ total engagements across two posts

    • 6x average engagement vs. Q4 2024 brand average

    • 31% of total non-follower reach in Q4

Expanded Presence & Storytelling
Beyond performance, we grew the Salomon LK account and regularly shared stories of employees and athletes across multiple social platforms — reinforcing the brand’s identity and community ties.

Highlighting Purpose & Impact
I also helped spotlight Salomon’s work with various associations and causes, crafting social-first edits that aligned storytelling with the brand’s values.

What they say about me:


It's always a great pleasure to work with Erwan because we know he'll instantly understand our needs and respond with flawless speed, helping us go from a content idea to publication in no time. Erwan has a deep understanding of the challenges of social media and enables us to publish content that's both high-performing and creatively strong!

– [Adrien Marchand - Global Head Of Social Media & Social Influence]

Erwan is an incredibly talented video editor who is both quick and efficient. He has a great ability to understand briefs right away, and his work always exceeds expectations. Highly recommended for anyone looking for top-notch video editing!

– [Sofía RODRIGUEZ - Global Social Media Community Manager]

The entire Social Media team at Salomon loves working with Erwan! We regularly call him for shooting and editing videos for social media, whether it's reels, vlogs, behind-the-scenes, or more substantial projects like mini-documentaries. Erwan is very responsive, accommodating, and always easily understands the angle we want to give to our productions. He knows how to be proactive while respecting the spirit of the brand.

– [Jeanne Eberling - Social Media Community Specialist]

Let’s work together!

If your team is sitting on great footage but struggling to turn it into consistent, engaging content — I can help.

Oh, and I also do this for GoPro …

That’s it, I have no more arguments to make you hire my team and me.