Case Study:
Social Media Content & Event Coverage for Salomon

THE CHALLENGE:

Salomon, a global leader in outdoor sports equipment faces the ever-growing challenge of staying relevant in a fast-paced digital landscape. With content demands escalating and audiences expecting fresh, authentic content regularly. Social media managers need a solution that’s agile, reliable, and high-quality.

Social media managers at Salomon often deal with content filmed by internal teams or athletes, but these raw videos don’t always meet the polished, brand-aligned quality that Salomon requires. The footage needs careful editing to ensure it not only fits the brand image but also speaks to their audience in a way that drives engagement and strengthens the brand’s narrative.

On top of this, content needs to be produced quickly and within tight deadlines, because social media doesn’t wait. However, many agencies involve complex, time-consuming approval processes that slow things down. For Salomon, keeping the content fresh, on-brand, and relevant—without long wait times for edits—was a critical challenge.

Salomon needed a creative partner who could:

• Understand the essence of their brand and audience

• Guide them through pre-production and social media strategy

• Transform raw footage into dynamic, engaging edits

• Deliver quickly and reliably — without compromising on quality

• Propose fresh and new concepts for their social media channels

MY PROCESS:

1. Review & Align:

   I review raw footage from internal shoots, events, or athletes, and quickly align with the campaign’s tone and messaging.

2. Pre-Production Support

   When Salomon’s teams shoot without filmmakers, I provide pre-shoot guidance and SOPs to ensure the footage hits brand standards — before editing begins.

   Bonus: My free SoP doc helps internal teams shoot better without extra cost.

3. Step 3 – Creative Editing

   This is where the footage comes alive. I craft fast-paced, story-driven edits that capture the thrill of the sport and match Salomon’s premium visual identity.

4. Step 4 – Quick Turnaround

   First draft delivered within 48–72 hours.

5. Step 5 – Final Polishing

   Once feedback is in, I lock the final version and deliver platform-ready content, optimized for Reels, LinkedIn, or any other placement.

In addition, I helped Salomon cover live events, ensuring that the content from those moments could be rapidly edited and shared with their audience. For more insight into how I supported event coverage, please take a look at my [Event Coverage Case Study], where I go into detail about the process and results.

THE RESULTS:

Working together, we were able to:

• Reduce turnaround time and editing costs

• Improve output quality using even less-than-ideal footage

• Deliver consistent, on-brand content across multiple platforms

• Increase audience engagement through visually strong, timely edits

Here are a few key metrics that reflect that impact:

🔹 +15% engagement / +15% reach / +10% views
After refining one of Salomon’s existing formats in 2025, the final reel significantly outperformed the brand’s previous quarter benchmarks.

🔹 Top 2 performing posts on Salomon's social media in 2024
A new reel concept I proposed became the most engaging content of the year:

• 50K+ total engagements across 2 posts

• 6x average engagement vs. Q4 2024 brand average

• 31% of total non-follower reach in Q4

Testimonial:
"Erwan isn’t just an editor—he’s a creative partner. His understanding of the action sports world means that every piece of content is both on-brand and visually exciting. He consistently delivers fast, high-quality edits that we can confidently post, knowing it will engage our community. We’ve been able to share more content, more often, and strengthen our brand without the costs and delays associated with larger agencies." – [Salomon Social Media Team]

Let’s work together!

If your team is sitting on great footage but struggling to turn it into consistent, engaging content — I can help.