SALOMON — Creative Partner
Social Media · Events · Athlete Content
2+ years working alongside Salomon's content team.
The best way I can describe it: I know their athletes by name, their teams, and their visual language well enough to make something that feels like Salomon before anyone's had to explain what that means.
What I do for them
Depending on what's needed, I work in three ways.
Reactive editing. They send footage. I send back platform-ready content within 24 to 48 hours. Cut for Instagram, LinkedIn, or TikTok, consistent with whatever campaign is running.
Event coverage. Given a theme and a campaign context, I propose a concept, handle production, and deliver within 48 hours of the event. Fast enough to stay relevant. Strong enough to build the brand.
Athlete content. Sometimes it starts with an athlete and an idea. I handle creative direction, coordinate with agents and teams when needed, shoot, and deliver.
Concept development. Occasionally I pitch formats that haven't been asked for. Some get tested once. Some become recurring series. Some outperform everything else.
How it works
7 years as an aerospace engineer taught me one thing that transfers everywhere: the fastest way to move is to have the right system before you start. And make this system as simple as possible.
A shared drive. A date. A 15-minute call when needed.
No lengthy briefing cycles. No back and forth between departments. Just send the footage or the brief, I'll know what to do with it.
Some things worth mentionning
The Iphone BTS layer.
Every production generates a second piece of content. Shot on iPhone, behind the scenes, no additional budget.
The assumption: in a feed increasingly saturated with generated content, real process is the rarest thing you can show. Plus it helps give context to these campaigns.
Across 5 consecutive Salomon campaigns, this BTS layer outperformed the standard production content. Sometimes 2x the views. Near-zero additional cost.
The main deliverable gets the brand what they asked for. The BTS gets them something they didn't know to ask for.
Lilou Ruel x Paris Fashion Week. Parkour meets fashion week. A hero Reel capturing Lilou's movement style across Paris, fused with Salomon's Fashion Week presence.
Shot, edited, approved, and live within 48 hours.
1M+ views.
Art Basel x Gravel shoe launch. A concept built around Meta smart glasses in an exhibition setting. No traditional production budget. Just a strong idea and the right execution.
100K+ views on what was essentially a museum walkthrough.
Where it lands
Salomon's Instagram. Global social channels. Athlete collabs. Event coverage. Campaign assets.
Content built for the moment it needs to live in.
